There are many different kinds of online marketing videos. In some, you'll use actors to show a creative concept. In others, you might use a voice over talent to explain a concept. In additional videos, you might even feature your own staff and management. Each of these video types has its pros and cons, but when you're using "regular' people - instead of actors (or voice actors!) - there are some additional considerations to ensure you have a great final product.
Here are some tips from Holdcom's video editor and director, Alan Del Tufo:
- Slow down, to the point that it feels just a little uncomfortable to talk. That's usually the right speed for listeners.
- Be prepared. It's always best if you have some idea of what you need to say and don't feel caught of guard.
- Make eye contact. Either look at the camera or at the interviewer. Don't switch your focus back and forth
- Keep hand gestures to a minimum. Moving around too much looks unprofessional.
- Sit (or Stand) up straight. Slouching is exaggerated when you're on camera and can affect the way you feel and speak. Sit up straight for a final product thats better overall.
- Look the part. Quite simply, when you look good, you feel good. Take the time to get yourself looking great for the camera, and you'll feel better when you're filming.
- Be Yourself! Don't try to project an image that's just not you. Find a way to insert your own personality into the interview and you'll look 100% more natural than if you're trying to act. (Unless, of course, you're an actor).
Speaking on camera is nerve-racking for many people, but it doesn't have to be. If you keep these tips in mind, you'll be able to successfully represent your business and brand with marketing videos.