One of the easiest ways to start making videos about your company is to convert your PowerPoint presentations into videos. If you're already familiar with PowerPoint, it can be an easy way to start your video project. Because it's easy to start the presentation and screen capture it from a computer, putting together the presentation removes a lot of video production work. Here are some tips for optimizing your PowerPoint for video conversion:
Cut down on text.
Because your video will incorporate engaging narration by a professional voice over talent, it's not necessary to write every word on the screen. Use bullet points with a few key terms and phrases and let your audio script do the rest.
Choose a consistent theme.
To prevent viewer confusion, it's important to create a powerpoint that is visually consistent. Choose the same colors and font for all of your elements. At the very most, incorporate 2 fonts and 3-4 colors. PowerPoint has a number of built-in themes that can be customized, which makes this easy. Plus, using predesigned content can make the process of building a theme even faster.
Use one background throughout.
When you use the same background throughout your presentation, it will make it look more like a video from the beginning, and you or your video production team will have less work to do later.
Keep effects simple.
If you are having your PowerPoint presentation screen captured, then whatever happens on screen during your presentation will be identical to what's seen in your final product. If you have a typewriter effect that puts one letter on the screen a time, your video will also progress one letter at a time. The more consistent and straightforward your effects, the better they will appear in the final product. If your production team is rebuilding your presentation in a video editing program, then you shouldn't have to worry about effects at all - they should supply them.
Select Powerful Images.
One important consideration for your video is to use images that are valuable to your audience. Using stock photos can work, but the images should be helpful and specific to your content, not generic images of frustrated business people. Showing images of your staff or clients is better, or make the on screen text interesting with different font weights or styles. Changing the text can be especially useful for statistics and data.
Typically, a PowerPoint advances when you click "next slide", the space bar, or arrow keys. But you can also add slide timing to remove the user component. When capturing your presentation as video, it will be easier to have everything appropriately timed. Keep text and images on screen a little longer than you think is necessary. Remember, it will take your viewers a little longer to read the content than it takes you.
Turning your PowerPoints into videos makes it easy to add engaging audio and share presentations online. When you can't give a presentation yourself, a video conversion is an ideal solution. Even if you're using a video producer who will rebuild your slides in an editing program like Final Cut or Adobe Premier, PowerPoint can be a good tool to outline your desired final product.