Developing creative video content for your business doesn’t have to be tedious. Rather, it can be a fun way to show off your business and your personal creativity. Each business can define it’s video parameters on its own, but here are some ideas to get started.
First, think seasonally. During different holidays, perhaps your business lends itself to a gift guide series. You can feature different products or services you sell and how they relate to common types of people. This works for Christmas, Valentine’s Day and even Mother’s or Father’s Day. Look at trend jacking some specific trends or topics that are hot and see how you can incorporate your product into this.
Another video idea is to create behind-the-scenes look at your business. Maybe it’s your process of creating your product or how you package your products. It could be a day-in-the-life of you or any of your employees. Audiences that are interested in buying your product or service will also be intrigued by its back story. Talk about how a specific product came to be. What problem does it solve? How did you know that it was an important problem? Take a long look at any creative or unique process in your business and develop a video on it.
A third idea for creative video content is to host Q&A sessions. These can be with commonly asked questions or can be responses to email questions you have received. You can also do Q&A sessions with employees that give your audience a different view of your company by asking about their hobbies, their pets or their favorite people, places and things. These are just a few ideas for creative video content that will help make your business shine online.
By using these 3 frameworks, you can begin building creative video content that stands out and gets noticed. And ultimately, gets you more customers and sales